This course gives students a practical introduction to professional marketing, connecting the foundations of traditional print advertising with the tools and strategies used in modern digital communication. Students will study why certain brands, logos, messages, and campaigns are memorable, then apply those ideas through hands-on projects that build real-world communication and business skills.

Course Overview:

• Branding & Messaging:
  Explore the psychology of branding, visual identity, persuasive messaging, and why some logos and slogans are more effective than others.
• Analog Marketing:
  Learn professional layout principles for flyers, banners, posters, and physical advertisements, with a focus on typography, color theory, visual hierarchy, and persuasive copy.
• Digital Strategy:
  Study modern media strategies, including short-form video concepts, digital storytelling, campaign planning, and algorithmic branding. Social media will be discussed only in terms of business mechanics and hypothetical examples within a controlled, parent-monitored environment.
• Tactical Execution:
  Put marketing concepts into practice by planning and presenting a professional-style campaign with clear goals, audience strategy, mock budget considerations, logistics, and measurable results.
• Live Market Simulation:
  The course culminates in a hands-on marketing simulation where students identify an opportunity, develop a campaign, manage constraints, and present their strategy to a panel of peers.